Nothing Introduces the $69 CMF Watch Pro & Puts the Big Name Smartwatches on Notice

UK brand Nothing is getting into the smartwatch game with the launch of their CMF Watch Pro, intended to stand as challenger to both Apple Watch and Garmin (at least where price and good looks are concerned).

Designed with a 1.96-inch AMOLED display, it delivers bright, bold colors and easily visible details that far exceed any OLED screen its rivals incorporate into their offerings. Thanks to its 600+ nits of brightness, it’s clear in any bright or low-light condition, with the data on full display at a glance.

It’s built to be a fitness tracker and health-oriented smart watch, complete with real-time blood oxygen saturation and heart rate monitors as well as a 24-hour health tracker. Athletes will find it more than suitable for their activity, thanks to the watch’s access to multiple satellite positioning systems that give the CMF truly accurate distance and trace data.

With 13 days of battery life, a wide range of custom-designed dials to choose from, 110 sport modes, IP68 water resistance, and Bluetooth capability (with AI noise reduction to take calls), it’s a worthy rival to the “big name” smartwatches on the market today.

CMF’s watch, as well as an equally stunning (and cheap) earbud set will be available through Nothing’s London-based store on September 30th. Expect many more locations soon thereafter.