It’s not very often that a style arrives on the menswear scene in a way that everybody seems to notice, all at once.
While the Billy Reid Bond Peacoat (named for the designer’s Bond Street New York store) was a staple of the famed Alabama brand, it flew (slightly) under the radar until its appearance on the back of 007 himself in the 2012 James Bond epic Skyfall.
The name was a coincidence that did the brand, and the durable, refined jacket, wonders. It’s so popular, it sells out every season – and Billy Reid has now turned the handsome, timeless peacoat silhouette into a more lightweight, yet just as durable, spring-minded canvas edition. Shop it before it sells out.
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