The Muhammad Ali Collection is the First in London Sock Company’s ICONS Series

Few athletes have made such a profound mark—not just on their sport, but the world at large—as Muhammed Ali. From his unique approach to boxing to his decision to sacrifice his career for the sake of racial equality to his philanthropic and humanitarian work, he has left a lasting impact on society that will persist for generations to come.

Now, the London Sock Company is releasing a line of socks crafted to pay homage to this great man. Not only do these socks live up to the company’s quality standards (a tougher, better-fitting, more comfortable pair of socks crafted using advanced fabrics), but the Limited Edition line features colors as bold and bright as the man himself.

The finishing touch is Ali’s iconic silhouette stitched into every sock, a reminder to “float like a butterfly and sting like a bee” in your own life every day you wear them.