The LEGO Story: How a Little Toy Sparked the World’s Imagination

Few toys are as ubiquitous as LEGOs, the little bricks that have fueled the imagination of millions around the world and gave birth to countless engineers, mechanics, and artists.

Now, in the pages of The LEGO Story, join author Jens Andersen on a journey through LEGO history, from its early days and on through the breakthroughs and successes that led it to become one of the leading toymakers. But this book isn’t just a fascinating insight into the company; it’s also an exploration of how creativity and innovation is integral to literally every aspect of our life, and how it can be harnessed to grow even small ideas into something truly great—perhaps even world-changing.