Authentic: A Memoir by the Founder of Vans at werd.com

Authentic: A Memoir by the Founder of Vans

In the vein of Phil Knight’s Shoe Dog Nike memoir, Authentic is a candid, compelling memoir by a high school dropout who went on to establish one of the world’s most iconic brands. Paul Van Doren founded Vans—the shoe company at the heart of SoCal youth culture for generations, and famous for its people-oriented company culture. In Authentic, the innovator & entrepreneur shares his unlikely story and how he built Vans into a household name & massive business success.