Nocs is a new name in binoculars but their vision is clear. They set out to create the perfect binocular: compact and rugged with super high quality optics. And it looks like they pulled it off. Their debut model is due out next week and features a rugged, fully waterproof, weatherproof, & fog-proof design. They are also small enough to tote in a pack or purse. Featuring the brand’s proprietary GoodEye Glass, and Swiss engineered Bak4 prism, they give you a clear and bright image in all kinds of conditions.