This Is Not a T-Shirt: A Brand, a Culture, a Community–a Life in Streetwear

Bobby Kim was once just a guy screenprinting t-shirts with colorful cartoon logos. Now he’s Bobby Hundreds, the influential streetwear wiz behind The Hundreds brand. He wrote a new book about the world of streetwear & the journey he took to establish his place in it—where his brand came from & why it matters to people who seek “what’s cool.”