This New Jägermeister Bottle is Pretty Cool

Modeled after those blue plastic freezer packs, Jägermeister’s new fast-cooling PET bottle is the brand’s first plastic packaging to reach the U.S. Not only will the CoolPack bottle fit nicely into your cooler; it will get icy (& more deliciously drinkable) faster than the glass bottle. Much lighter too, giving yet another reason to bring your Jäger along for the journey.