A generic razor. Not now. Not anymore. In the age of custom-made-in-an-online-template, like sneakers, underwear, etc., razor giant Gillette is ready to offer you personalization for your shaver. Start with a theme, choose from various features & colors & ultimately, design your custom razor. All online. Super seamless. Delivered by Gillette in 2-3 weeks, with all the features & styling that makes sense to you.