In The League, author John Eisenberg reveals how Art Rooney, George Halas, Tim Mara, George Preston Marshall, and Bert Bell came together and took a serious leap of faith to invest in professional football, launching the NFL at a time when the game was barely on the nation’s radar. Their vision, as we now know ballooned into a national obsession and today, $13 billion in annual revenue. This is the story of how that happened.
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