Adidas Drops NFC-Enabled Official World Cup Game Ball

By Author Info  |  June 20, 2018

Adidas Drops NFC-Enabled Official World Cup Game Ball

Paying tribute to the host nation of the 2018 FIFA World Cup, Adidas has released an official game ball with a design that draws inspiration from Russia’s urban landscapes. It’s a thermally bonded ball with a seamless surface for pinpoint accuracy and low water absorption. It’s also embedded with an NFC chip that lets you unlock exclusive content on your smartphone.


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