Area Ware is a design collective focused on the brutally functional and visually unique.Their Aluminum Ruler is a perfect example of the aesthetic, craft and creativity of their simple creations. The design uses visual hierarchies of color and shape to articulate the process of measurement: black lines callout whole and half numbers & large integers are marked with a red dot emphasizing their importance. Curves unify all the parts that make up a whole number. It features units of measurement in both inches and centimeters.
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