With the introduction of the HomePod, Apple takes direct aim at devices like Amazon’s Echo/Alexa and Google Home systems. HomePod uses the Siri-voice interface for playing your music, messages, news, sports, traffic, alarms, & learns your tastes to act as a personal “musicologist.” Powered by Apple’s A8 processor, the speaker delivers high-quality sound with 7 beam-forming tweeters, precision acoustic horns, and uses real-time acoustic modeling to optimize the sound for whatever space it’s playing in.