Read Up On Golf’s First Icon, Arnie: The Life of Arnold Palmer

If you’ve read the recently-released autobiography and still want more Arnold Palmer, get your hands on Arnie: The Life of Arnold Palmer. In addition to his incredible life and legacy, this book explores his entrepreneurship, a pioneer in landing the million-dollar endorsement deals so common today. Author Tom Callahan knew Palmer well and tapped key people in the legend’s life for commentary in this book.