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ICON Bronco at werd.com
ICON Bronco

What the hell is this beauty? Well, the simple answer is that it’s a late-60s Ford Bronco. However, it’s been completely re-imagined by the Los Angeles-based custom craftsmen at ICON. Founder and front-man Jonathan Ward & his crew take old school donor SUVs like Jeep CJs and Toyota FJs and transform them into modern monsters, complete with serious power, performance, chassis, and body upgrades.

Ward offers us his own explanation of the ICON approach, “ICON, at our core, is all about revisiting vintage transportation in a modern context. We’re also part of a resurgence in American design and manufacturing, hell bent on reviving classic American craftsmanship and industrial design quality, in detail.” And when he says detail, he’s not kidding. The ICON Bronco boasts Ford’s new 5-liter Coyote Mustang motor and a whole raft of fully custom features from bumper-to-bumper.

The design for the ICON Bronco also included the input of a team of 10 designers from Nike who took their expertise in reviving classics into a whole new realm of collaborative creation. You want one, right? Okay then, just do it.

BUY IT   $ TBA Categories: Exotic, Rides

2013 All-Electric DeLorean at werd.com
2013 All-Electric DeLorean

If not for the movie Back To The Future, the exotic, stainless steel DeLorean would have gone the way of the Edsel, the AMC Gremlin and the Ford Pinto – filed under goofy/extinct. But Marty McFly drove this landshark into infamy. A revived and reorganized DeLorean will soon be selling this iconic car in a futuristic all-electric model.

BUY IT   $100k Categories: Exotic, Rides

Canon EOS-1D X at werd.com
Canon EOS-1D X

Nine months or so must have passed because the Kings of planned obsolescence, Canon Camera, are releasing another new flagship model. If you know you need the newest and best, this is your body but unless you’re a professional, you’ll have no idea what the improvements and upgrades in this new model mean.

BUY IT   $6,800 Categories: Photography, Tech

eleMMent by Marchi at werd.com
eleMMent by Marchi

From the outside this futuristic camper looks like something shat out by an Imperial Walker, but on the inside it’s like a luxury yacht. Designed and built in Austria, this ultra-deluxe 30-foot camper offers all the comforts of a presidential suite without the stigma of a corporate jet.

BUY IT   $2.9 Million Categories: Exotic, Rides

Light-Light Floating Lamps at werd.com
Light-Light Floating Lamps

How do these “floating” lamps work? The answer is electromagnets. Incidentally, this is also the answer to how most of Criss Angel’s illusions work.

BUY IT   $1300 Categories: Lighting, Space

2011 TAG Heuer Monaco McQueen Editions at werd.com
2011 TAG Heuer Monaco McQueen Editions

There’s a whole boatload of product out there with Steve McQueen’s name stamped on it. The latest is a new collection of Tag Heuer watches inspired by the late actor/motorsports enthusiast. The Monaco Collection features several watches in special colorways, trims, and designs reflective of McQueen’s love of high-performance racing.

BUY IT   $8500+ Categories: Watches, Wear

Limited Edition 2012 Moto Guzzi California 90 at werd.com
Limited Edition 2012 Moto Guzzi California 90

You know a bike design is solid when it lasts for 40 years. 2012 marks the 40th and final year of production for the iconic Moto Guzzi California. This commemorative 1100-cc model features OG California orange & Diamante white paint and a logo using one of Guzzi’s 1930’s fonts. Collectible?  Yes.

BUY IT   $15,990 Categories: Motorcycles, Rides

2013 Chevrolet Camaro ZL1 Convertible at werd.com
2013 Chevrolet Camaro ZL1 Convertible

Even though they look great, in the past, drop-tops were always the slower, less aggressive variant. Not the case with this 2013 ZL1 Convertible. Chevy built in tranny reinforcements and added tunnel and tower braces to stiffen up the chassis, giving more of those 580 horses to the back wheels. Tell her you’re buying it for her.

BUY IT   $ TBA Categories: Cars, Rides

WWII Inert Bomb Martini Side Table at werd.com
WWII Inert Bomb Martini Side Table

They had the Cold War, we have the cold drinks. This martini table is made from a real, MK-76 bomb. Yes, disarmed. Bombs and Russian vodka don’t normally go together but in this case they’re a great pair.  What better way to celebrate freedom than raising a toast over unused artillery?

BUY IT   $1500 Categories: Space, Table

2012 BMW ActiveHybrid 5 at werd.com
2012 BMW ActiveHybrid 5

Here’s an early look at the 2012 BMW ActiveHybrid 5. This will be BMW’s first crack at a more moderately priced, mainstream hybrid vehicle. Based on the BMW 5 Series, the car is powered by the same 3.0-liter twin-scroll turbocharged inline-six-cylinder found in the BMW 535i. On top of the conventional components will be a 55-horsepower electric motor and a lithium-ion battery pack.

BUY IT   $ TBA Categories: Cars, Rides
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