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Environmental awareness is working. As consumers, we now have a lot of choices for buying smarter. As we continue to choose products that respect the environment, more and better choices emerge. It's called the power of the purse and it's shifting green from 'alternative' to 'mainstay'. Life in the modern world is complex and like you, we want to simplify. That's why werd sources sensible stuff and shares the good news.



Recycled Truck Tire iPhone/iPod Wallet at werd.com
Recycled Truck Tire iPhone/iPod Wallet

Most of us want nothing to do with used rubber. But those crazy kiwis aren’t scared. The crafty dudes at Auckland-based Luxford St. designs take discarded materials like used truck tire tubes and pool table felt and upcycle them into sweet accessories like this iPhone/iPod case.

BUY IT   $22 Categories: Gear, Wallets

E13 Workshop Airbag at werd.com
E13 Workshop Airbag

This compact little duffel from E13 is made from up-cycled automobile airbags. The airbags are removed from crashed vehicles in Ohio junkyards and built into bomber bags. Don’t worry, there won’t be blood stains on the bags, they’re cleaned before construction.

BUY IT   $230 Categories: Bags, Gear

Recycled Hubcap Clocks at werd.com
Recycled Hubcap Clocks

The artisans from Starling Ink are turning hubcaps from classic cars into functional, funky wall clocks that will look badass hanging on the wall of your man room or garage. They have hubcaps from all makes and models, maybe even your first car if you got your license back in the 70s.

BUY IT   $34.99+ Categories: Decor, Space

Pallet Chair at werd.com
Pallet Chair

Tell me you didn’t cringe when you put that shipping pallet out on the curb. Such a waste, right? Some of us are handy enough to find good use for all that pine, but for the rest of us, how about letting craftsman Clark Titus cobble together a fine looking chair out of the “waste”? He’ll finish it with teak oil and ship it out for your green ass to sit on.

BUY IT   $99 Categories: Seating, Space

2012 BMW ActiveHybrid 5 at werd.com
2012 BMW ActiveHybrid 5

Here’s an early look at the 2012 BMW ActiveHybrid 5. This will be BMW’s first crack at a more moderately priced, mainstream hybrid vehicle. Based on the BMW 5 Series, the car is powered by the same 3.0-liter twin-scroll turbocharged inline-six-cylinder found in the BMW 535i. On top of the conventional components will be a 55-horsepower electric motor and a lithium-ion battery pack.

BUY IT   $ TBA Categories: Cars, Rides

Recycled Bottle Tumblers at werd.com
Recycled Bottle Tumblers

Here’s a great idea that actually happened. Instead of pitching used bottles into the landfill or running them through the energy-intensive loop of recycling, they’re simply cut, refinished and used as tumblers, thereby significantly tightening the loop and reducing the footprint, two amazing reasons to tip one back.

BUY IT   $61 Categories: Bar Ware, Host

Custom Cedar Cigar Box Powered Speakers at werd.com
Custom Cedar Cigar Box Powered Speakers

Good Deed Audio is based in New Hampshire, the birthplace of Yankee ingenuity. These guys are clever, upcycling cedar cigar boxes into high-quality desktop speaker sets. They reinforce and refinish the boxes then add aluminum cone, 2.5” drivers, internal 10W amps, and controls to bump stereo sounds through the warmth of wood.

BUY IT   $350 Categories: Audio & Speakers, Tech

Recycled Tweed Coat Wallets at werd.com
Recycled Tweed Coat Wallets

Old men and Sherlock Holmes are the only guys who can really pull off wearing a herringbone tweed coat. But for those of us who want just a hint of the old haberdashery look, these wallets from San Diego-based Jetsam, made of recycled tweed suit coats, are a good, less itchy-scratchy option.

BUY IT   $38 Categories: Gear, Wallets

Oregon PowerNow 40V Max Electric Chainsaw at werd.com
Oregon PowerNow 40V Max Electric Chainsaw

To the fossil fuel addicted, an electric chainsaw is viewed with the same disdain as your hybrid. But Oregon brand power tools are trying to change that. Their Lithium battery-powered 40V Max chainsaw will chew right through heavy-duty timber. It’s got a push button start and a built-in self-sharpener. Powerful, easy to use, and no stinking smoke.

BUY IT   $399 Categories: Gear, Tools

Beer Bottle Coat Hooks at werd.com
Beer Bottle Coat Hooks

When you walk in the door from a long day on the job and sling your jacket onto one of these beer bottle coat hooks, you’ll be instantly reminded where you need to go next: straight to the fridge for that ice cold beer you deserve.

BUY IT   $27 Categories: Decor, Space
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