Nixon is set confidently apart from the whole watch-as-status-symbol world of Swiss timing snobbery. They stick to making cool products that work hard and look solid. The Ride is one of their new chronographs. It features a heavy-duty 49mm coated, stainless steel case with big, durable lugs and an American-made Horween leather band. It comes in three colors and you don’t need a yacht to understand why it’s good.
Suunto is known for making powerful, portable sports instruments like heart monitors, altimeters, and the like. Now, they’ve released the Ambit GPS watch, a sturdy, streamlined watch that works great for everyday use but also packs some serious tech. It combines a GPS navigation system, altimeter, 3D compass and advanced heart rate monitoring called FusedSpeedTM. This technology works to keep you in your peak training zone for optimum training. All your workout data is stored for analysis online at Suunto’s site Movescount.com. Available March 2012.
If your training routine goes beyond mere OCD and involves stat charts and performance mapping, Magellan has a couple nice, new GPS-enabled training watches for you. Running, swimming, endurance and self-punishment of all sorts can be counted, tracked, measured, and reported all from the convenience of your wrist, mid-workout. Available Spring 2012.
The visible inner workings of these revolutionary timepieces from HYT Watches look like they’ve got internal combustion engines inside, complete with a radiator full of glowing green antifreeze. But really it’s a hydro-mechanical system that uses liquid for power. Maybe it’s just another gimmick to create brand buzz for the big Baselworld watch show, but hey, these watches look great and the engineering is nothing short of awesome.
Tag Heuer’s latest chronograph creation, The Mikrogirder 2000 can break the time down to 5/10,000th of a second. This a great conversation starter for people that like to talk about watches. The fact that it’s a Tag is usually enough for the rest of us. And we can talk about other stuff.
Maybe you love your watch but the band is bogus. Instead of letting it collect dust, order up a fully custom-made Gunny Strap. Their high-quality, hand-built leather straps will revitalize the look and feel of your favorite watch. Available in a variety of different leathers, you can get yours made to the exact dimensions your taste requires. That’s right, any way you want it.
Swiss watchmaker IWC is introducing a new military-style chronograph with San Diego roots. Named for the Miramar air base and the Tom Cruise flick filmed right up the road from werd.com headquarters, this watch is as tough as our local leathernecks. Its ceramic case, titanium case back, and a whopping 168-hour power reserve make it battle proof.
Autodromo creates Swiss-Made watches inspired by auto racing. That explains why instead of numbers like one through twelve, these analog timepieces look more like speedometers and tachometers. This way you’ll know exactly when it’s time to peel out.
You were probably so mesmerized by the rugged sheen of its aerospace-grade 316L stainless steel that you didn’t notice this precision analog timepiece has no 10. Smart guys like us should still be able to figure it out though. One more thing, The T in Tsovet is silent.
When’s the last time you wore a rubber (long pause) watch? Well, Nixon’s 51-30 model is a standby for the brand—Swiss movement, stainless 51mm face—and now they’ve introduced a rubber version. Waterproof to 300mm . Strap one on, see if it feels the same.