Get the details at awsm.com
With the exception perhaps of the naming of their watch models, Swiss timekeepers Tsovet are making everything about their new timepieces unforgettable. The SVT-AT76 features a handsome matte PVD gunmetal case, precision Swiss movement and a handcrafted Italian calf leather strap. This small batch model will be hand-numbered 1-25 for those who prefer ultra-limited editions.
It looks like it came from the future, but there’s something about it that feels retro. Maybe that’s why Swiss watchmakers, Hamilton, named it the Pulsomatic. There’s a bit of a 1950s futurist feel to it, with the block digital display, smooth stainless steel case & rubber strap. But no – you can’t video chat on it. You need your phone to do that.
If all that mattered was telling the time, nobody would wear a watch. We’d all just look at our phones. It’s because men can’t really wear jewelry (except Elton John, Li’l Wayne, etc.) that makes the timepiece a status symbol. Wearing a watch the caliber of a Harry Winston chronograph denotes not just good taste, an appreciation of refinement and fashion sense, it also says you’ve got scads of disposable income. Get it in the red gold finish, Weezy would.
For Swiss watchmakers, JeanRichard, tradition goes back 250 years. Inside every JR watchcase is an advanced, self-winding proprietary mechanical movement. Unlike many brands, JR does not just build watches around re-packaged Japanese quartz systems. When you’re shopping for a watch of this caliber, this stuff counts. The clean lines & sandblasted Titanium case of the Diverscope highlight JeanRichard’s dedication to quality and your sense of good taste.
Vampires, werewolves & ocean tides use the light of the moon to tell time. Now you can do the same … sort of. Swiss watchmakers, Romain Jerome, have created this stunning watch with a face incorporating actual moon dust into its structure. Depending on the light, this unique mineral makeup creates celestial metallic tones complimenting the red gold, steel and black ceramic watchcase. This edition is limited to 1969 pieces – in recognition of the year our space program reached the moon.
Like fine wine and single malt Scotch, Tag Heuer just gets better with age. Take this Monaco Vintage Chronograph Reissue. The Swiss styling looks every bit as suave & sophisticated as it did when it came out back in 1973. This grey-faced version features the original Tag-free Heuer logo and will be released in very limited numbers.
The ultra-smooth, minimalist designs from Ventura are not just the coolest digital watches you’ve seen, they’re also technically advanced. You’ll never wind this watch or replace a battery – it’s powered by the motion of your arm with their MGS micro generator system. The negative LCD face is also easy to read in any light. Sorry, there’s no calculator.
The story behind this incredible collection from iconic Swiss watchmaker, Raymond Weil, is steeped in European tradition. 20 years ago, Weil launched the Parsifal collection – an elegant & stylistic homage to Wagner’s finest opera based on an Arthurian legend. Now in 2010, the legendary collection is being updated and relaunched in the grand tradition of the Old World. Fine metals, gems, pink gold – this collection is thoroughly refined & sophisticated. Sounds like you, doesn’t it?
While every other consumer product on the market – yes, every – is looking backward, going retro, etc., it’s refreshing to see something so futuristic from classic American watchmakers, Hamilton. Bucking the nostalgia trend, Hamilton delivers the ODC-X02 – a triple-time keeping, space-age titanium timepiece that is sure to start conversations wherever you and your wrist may go.