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IWC Top Gun Miramar Chronograph at werd.com
IWC Top Gun Miramar Chronograph

Swiss watchmaker IWC is introducing a new military-style chronograph with San Diego roots. Named for the Miramar air base and the Tom Cruise flick filmed right up the road from werd.com headquarters, this watch is as tough as our local leathernecks. Its ceramic case, titanium case back, and a whopping 168-hour power reserve make it battle proof.

BUY IT   $ TBA Also posted in Wear

Autodromo Watches at werd.com
Autodromo Watches

Autodromo creates Swiss-Made watches inspired by auto racing. That explains why instead of numbers like one through twelve, these analog timepieces look more like speedometers and tachometers. This way you’ll know exactly when it’s time to peel out.

BUY IT   $425 Also posted in Wear

Tsovet SVT AX87 at werd.com
Tsovet SVT AX87

You were probably so mesmerized by the rugged sheen of its aerospace-grade 316L stainless steel that you didn’t notice this precision analog timepiece has no 10. Smart guys like us should still be able to figure it out though. One more thing, The T in Tsovet is silent.

BUY IT   $625 Also posted in Wear

Nixon Rubber 51-30 at werd.com
Nixon Rubber 51-30

When’s the last time you wore a rubber (long pause) watch? Well, Nixon’s 51-30 model is a standby for the brand—Swiss movement, stainless 51mm face—and now they’ve introduced a rubber version. Waterproof to 300mm . Strap one on, see if it feels the same.

BUY IT   $400 Also posted in Wear

Tag Heuer Mikrograph at werd.com
Tag Heuer Mikrograph

Nobody including yourself should care that you’re never going to use Tag’s latest innovation, the first-ever 1/100th-of-a-second display.  It is, however, a reason (as if you needed one) to buy that new TH chronograph.

BUY IT   $50,000 Also posted in Wear

Minus 8 Watches at werd.com
Minus 8 Watches

Instead of Swiss tradition or precious metals, the focus of the Minus 8 watch brand is design. Named for the West Coast time zone, GMT-8, the brand’s creator is renowned designer Dana Krieger, formerly of Teague. From construction to materials to aesthetics, these watches are fresh. West Coast represent. Source

BUY IT   $ TBA Also posted in Wear

I’m Watch at werd.com
I’m Watch

The I’m smart-watch interconnects all your digital devices and lets you run your wireless life right off your wrist. Calls, email, text, video, socials, apps, all of it.  Connects to iPhone and Android-based smartphones.

BUY IT   $400+ Also posted in Tech

2011 TAG Heuer Monaco McQueen Editions at werd.com
2011 TAG Heuer Monaco McQueen Editions

There’s a whole boatload of product out there with Steve McQueen’s name stamped on it. The latest is a new collection of Tag Heuer watches inspired by the late actor/motorsports enthusiast. The Monaco Collection features several watches in special colorways, trims, and designs reflective of McQueen’s love of high-performance racing.

BUY IT   $8500+ Also posted in Wear

Perrelet Turbine 007 at werd.com
Perrelet Turbine 007

The gleam you thought you saw in her eye was maybe just the reflection of a golden flash from your Swiss-Made Perrelet Turbine 007 watch. The gilded dials, numerals, and hands of this luxury timepiece catch light from all angles with the help of two spinning rotors in the case. Jigga Man had his “chain reaction” now you can have your “watch this.” Limited Edition of 888 Pieces.

BUY IT   $ TBA Also posted in Wear

2011 Breitling Colt Collection at werd.com
2011 Breitling Colt Collection

The Swiss-certified Colt Series from world-class watchmaker Breitling, has been completely re-designed from the ground up. The three stainless steel silhouettes: a chronograph, the sporty 33, and the slightly larger 44mm diameter Colt 44 are all new, sleeker and more durable than ever. Guess that means the one you’ve got now is obsolete or rather classic. Yeah, classic.

BUY IT   $ TBA Also posted in Wear
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