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BRM Bombers Collection at werd.com
BRM Bombers Collection

The Bombers Collection from BRM Watches isn’t a bunch of run-of-the-mill, Swiss executive-dude timepieces. These watches have personality; they’ve got color. Styled to pay tribute to famous WWII fighter planes like the Spitfire, Mitsubishi Zero, and the P-51 Mustang, they feature aviation-inspired designs, and are built tough enough for a parachute drop behind enemy lines.

BUY IT   $6700 Also posted in Wear

Meccaniche Veloci Only One Collection at werd.com
Meccaniche Veloci Only One Collection

Meccaniche Veloci is an Italian watchmaker that has produced a unique collection. Given the number of watchmakers out there, this is no small feat. Their Only One Collection features watch dials made of materials taken from body panels of a real F-1 race car, a futuristic warplane, a Vietnam-era Huey helicopter, and an Aprilia racing motorcycle. These repurposed materials nicely contrast and compliment hardened titanium cases and Swiss movements.

BUY IT   $ TBA Also posted in Wear

IWC Pilot’s Chronograph Edition Antoine de Saint Exupéry at werd.com
IWC Pilot’s Chronograph Edition Antoine de Saint Exupéry

Swiss heritage brand IWC has long been known for producing premium quality chronographs for the most discerning wearers of watches. Pretend you are one of those guys and step up to this new limited-edition Pilot model rendered in stunning rose gold and numbered 1-500.

BUY IT   $ TBA Also posted in Wear

Garmin Approach S3 at werd.com
Garmin Approach S3

We always thought the perfect golf watch would make the beer cart appear with just the push of a button but Garmin had a different idea. Their Approach S3 watch is a GPS-enabled unit that gives you info and assistance for over 27,000 global golf courses. But sadly no, no beer cart button.

BUY IT   $349 Also posted in Golf

TAG Heuer Carrera Jack Heuer 80th Birthday Watch at werd.com
TAG Heuer Carrera Jack Heuer 80th Birthday Watch

Did you know that there was an actual Heuer family behind the TAG Heuer watch brand? It’s true, Edouard Heuer began this luxury legacy way back in 1860. One hundred and four years later, in 1964, a young Jack Heuer designed and introduced the Carrera chronograph. To honor Jack’s 80th birthday this year, the brand is releasing a limited edition Carrera model featuring a 41mm case and Jack’s signature engraved in the caseback.

BUY IT   $4900 Also posted in Wear

Bell & Ross Horizon at werd.com
Bell & Ross Horizon

With their functional, minimalist styling, you really don’t have to be a pilot to appreciate Bell & Ross watches. However, if you’ve spent any time in the cockpit, you’ll truly appreciate the design of their Horizon wristwatch. Modeled after a plane’s horizon gauge, their nod to aviation heritage is unmistakable. Available May 2012.

  $4500 Also posted in Wear

Hamilton Khaki Flight Timer at werd.com
Hamilton Khaki Flight Timer

The Air Zermatt Rescue Team is an elite helicopter rescue squad that saves lives in the high alpine of the European Alps. Let’s just say that if this analog Hamilton watch is reliable, sturdy, and precise enough for these guys, it’ll work great for an adventurer like you.

BUY IT   $1445 Also posted in Wear

Sony SmartWatch at werd.com
Sony SmartWatch

Having a cellphone in your pocket eliminated the need to ever wear a wristwatch so why are smartphone makers trying to bring the digital watch back? While you ponder that question check out Sony’s SmartWatch. It’s an Android-driven watch that links up with a whole array of Sony Ericsson phones putting the world of apps, web and media right on your wrist. No need to dig into your pocket to switch songs or check facebook, just swipe the face of your watch to stay connected.

BUY IT   $ TBA Also posted in Tech

Bell & Ross 03-90 Power Reserve at werd.com
Bell & Ross 03-90 Power Reserve

Bell & Ross watches all resemble classic aviation instruments in some way. With their rugged cases and straightforward, high visibility dials, they look like equipment made for war. And for something you wear on your wrist 365-days a year, that’s a good thing. The 03-90 Power Reserve is a mechanical automatic model featuring all the understated brute charm and premium-quality materials the brand is famous for.

BUY IT   $4800 Also posted in Wear

Nixon Ride at werd.com
Nixon Ride

Nixon is set confidently apart from the whole watch-as-status-symbol world of Swiss timing snobbery. They stick to making cool products that work hard and look solid. The Ride is one of their new chronographs. It features a heavy-duty 49mm coated, stainless steel case with big, durable lugs and an American-made Horween leather band. It comes in three colors and you don’t need a yacht to understand why it’s good.

BUY IT   $500 Also posted in Wear
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