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Suunto AMBIT at werd.com
Suunto AMBIT

Suunto is known for making powerful, portable sports instruments like heart monitors, altimeters, and the like. Now, they’ve released the Ambit GPS watch, a sturdy, streamlined watch that works great for everyday use but also packs some serious tech. It combines a GPS navigation system, altimeter, 3D compass and advanced heart rate monitoring called FusedSpeedTM. This technology works to keep you in your peak training zone for optimum training. All your workout data is stored for analysis online at Suunto’s site Movescount.com. Available March 2012.

BUY IT   $499 Also posted in Sport

Magellan Switch Series Training Watches at werd.com
Magellan Switch Series Training Watches

If your training routine goes beyond mere OCD and involves stat charts and performance mapping, Magellan has a couple nice, new GPS-enabled training watches for you. Running, swimming, endurance and self-punishment of all sorts can be counted, tracked, measured, and reported all from the convenience of your wrist, mid-workout. Available Spring 2012.

BUY IT   $249-299 Also posted in Sport

HYT Watch at werd.com
HYT Watch

The visible inner workings of these revolutionary timepieces from HYT Watches look like they’ve got internal combustion engines inside, complete with a radiator full of glowing green antifreeze. But really it’s a hydro-mechanical system that uses liquid for power. Maybe it’s just another gimmick to create brand buzz for the big Baselworld watch show, but hey, these watches look great and the engineering is nothing short of awesome.

BUY IT   $ TBA Also posted in Wear

Tag Heuer Mikrogirder 2000 at werd.com
Tag Heuer Mikrogirder 2000

Tag Heuer’s latest chronograph creation, The Mikrogirder 2000 can break the time down to 5/10,000th of a second. This a great conversation starter for people that like to talk about watches. The fact that it’s a Tag is usually enough for the rest of us. And we can talk about other stuff.

BUY IT   $ TBA Also posted in Wear

Gunny Straps at werd.com
Gunny Straps

Maybe you love your watch but the band is bogus. Instead of letting it collect dust, order up a fully custom-made Gunny Strap. Their high-quality, hand-built leather straps will revitalize the look and feel of your favorite watch. Available in a variety of different leathers, you can get yours made to the exact dimensions your taste requires. That’s right, any way you want it.

BUY IT   $89+ Also posted in Wear

IWC Top Gun Miramar Chronograph at werd.com
IWC Top Gun Miramar Chronograph

Swiss watchmaker IWC is introducing a new military-style chronograph with San Diego roots. Named for the Miramar air base and the Tom Cruise flick filmed right up the road from werd.com headquarters, this watch is as tough as our local leathernecks. Its ceramic case, titanium case back, and a whopping 168-hour power reserve make it battle proof.

BUY IT   $ TBA Also posted in Wear

Autodromo Watches at werd.com
Autodromo Watches

Autodromo creates Swiss-Made watches inspired by auto racing. That explains why instead of numbers like one through twelve, these analog timepieces look more like speedometers and tachometers. This way you’ll know exactly when it’s time to peel out.

BUY IT   $425 Also posted in Wear

Tsovet SVT AX87 at werd.com
Tsovet SVT AX87

You were probably so mesmerized by the rugged sheen of its aerospace-grade 316L stainless steel that you didn’t notice this precision analog timepiece has no 10. Smart guys like us should still be able to figure it out though. One more thing, The T in Tsovet is silent.

BUY IT   $625 Also posted in Wear

Nixon Rubber 51-30 at werd.com
Nixon Rubber 51-30

When’s the last time you wore a rubber (long pause) watch? Well, Nixon’s 51-30 model is a standby for the brand—Swiss movement, stainless 51mm face—and now they’ve introduced a rubber version. Waterproof to 300mm . Strap one on, see if it feels the same.

BUY IT   $400 Also posted in Wear

Tag Heuer Mikrograph at werd.com
Tag Heuer Mikrograph

Nobody including yourself should care that you’re never going to use Tag’s latest innovation, the first-ever 1/100th-of-a-second display.  It is, however, a reason (as if you needed one) to buy that new TH chronograph.

BUY IT   $50,000 Also posted in Wear
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