Having a cellphone in your pocket eliminated the need to ever wear a wristwatch so why are smartphone makers trying to bring the digital watch back? While you ponder that question check out Sony’s SmartWatch. It’s an Android-driven watch that links up with a whole array of Sony Ericsson phones putting the world of apps, web and media right on your wrist. No need to dig into your pocket to switch songs or check facebook, just swipe the face of your watch to stay connected.
Bell & Ross watches all resemble classic aviation instruments in some way. With their rugged cases and straightforward, high visibility dials, they look like equipment made for war. And for something you wear on your wrist 365-days a year, that’s a good thing. The 03-90 Power Reserve is a mechanical automatic model featuring all the understated brute charm and premium-quality materials the brand is famous for.
Nixon is set confidently apart from the whole watch-as-status-symbol world of Swiss timing snobbery. They stick to making cool products that work hard and look solid. The Ride is one of their new chronographs. It features a heavy-duty 49mm coated, stainless steel case with big, durable lugs and an American-made Horween leather band. It comes in three colors and you don’t need a yacht to understand why it’s good.
Suunto is known for making powerful, portable sports instruments like heart monitors, altimeters, and the like. Now, they’ve released the Ambit GPS watch, a sturdy, streamlined watch that works great for everyday use but also packs some serious tech. It combines a GPS navigation system, altimeter, 3D compass and advanced heart rate monitoring called FusedSpeedTM. This technology works to keep you in your peak training zone for optimum training. All your workout data is stored for analysis online at Suunto’s site Movescount.com. Available March 2012.
If your training routine goes beyond mere OCD and involves stat charts and performance mapping, Magellan has a couple nice, new GPS-enabled training watches for you. Running, swimming, endurance and self-punishment of all sorts can be counted, tracked, measured, and reported all from the convenience of your wrist, mid-workout. Available Spring 2012.
The visible inner workings of these revolutionary timepieces from HYT Watches look like they’ve got internal combustion engines inside, complete with a radiator full of glowing green antifreeze. But really it’s a hydro-mechanical system that uses liquid for power. Maybe it’s just another gimmick to create brand buzz for the big Baselworld watch show, but hey, these watches look great and the engineering is nothing short of awesome.
Tag Heuer’s latest chronograph creation, The Mikrogirder 2000 can break the time down to 5/10,000th of a second. This a great conversation starter for people that like to talk about watches. The fact that it’s a Tag is usually enough for the rest of us. And we can talk about other stuff.
Maybe you love your watch but the band is bogus. Instead of letting it collect dust, order up a fully custom-made Gunny Strap. Their high-quality, hand-built leather straps will revitalize the look and feel of your favorite watch. Available in a variety of different leathers, you can get yours made to the exact dimensions your taste requires. That’s right, any way you want it.
Swiss watchmaker IWC is introducing a new military-style chronograph with San Diego roots. Named for the Miramar air base and the Tom Cruise flick filmed right up the road from werd.com headquarters, this watch is as tough as our local leathernecks. Its ceramic case, titanium case back, and a whopping 168-hour power reserve make it battle proof.
Autodromo creates Swiss-Made watches inspired by auto racing. That explains why instead of numbers like one through twelve, these analog timepieces look more like speedometers and tachometers. This way you’ll know exactly when it’s time to peel out.