Nobody including yourself should care that you’re never going to use Tag’s latest innovation, the first-ever 1/100th-of-a-second display.  It is, however, a reason (as if you needed one) to buy that new TH chronograph.

Instead of Swiss tradition or precious metals, the focus of the Minus 8 watch brand is design. Named for the West Coast time zone, GMT-8, the brand’s creator is renowned designer Dana Krieger, formerly of Teague. From construction to materials to aesthetics, these watches are fresh. West Coast represent. Source

The I’m smart-watch interconnects all your digital devices and lets you run your wireless life right off your wrist. Calls, email, text, video, socials, apps, all of it.  Connects to iPhone and Android-based smartphones.

There’s a whole boatload of product out there with Steve McQueen’s name stamped on it. The latest is a new collection of Tag Heuer watches inspired by the late actor/motorsports enthusiast. The Monaco Collection features several watches in special colorways, trims, and designs reflective of McQueen’s love of high-performance racing.

The gleam you thought you saw in her eye was maybe just the reflection of a golden flash from your Swiss-Made Perrelet Turbine 007 watch. The gilded dials, numerals, and hands of this luxury timepiece catch light from all angles with the help of two spinning rotors in the case. Jigga Man had his “chain reaction” now you can have your “watch this.” Limited Edition of 888 Pieces.

The Swiss-certified Colt Series from world-class watchmaker Breitling, has been completely re-designed from the ground up. The three stainless steel silhouettes: a chronograph, the sporty 33, and the slightly larger 44mm diameter Colt 44 are all new, sleeker and more durable than ever. Guess that means the one you’ve got now is obsolete or rather classic. Yeah, classic.

This is the most complex timepiece Swiss watchmaker IWC has ever made. It features simultaneous solar time, Sidérale time, and has a perpetual calendar on the back. The rest of the watch’s exhaustive list of premium features is so embarrassingly complex that the only other comment we can make with authority is the fact that it looks cool, too.

Our nation’s math scores may be the laughing stock of the world but we sure do love our statistics. Especially when we’ve got a computer keeping track for us. The Suunto Quest delivers all the workout feedback you could want: heart rate, speed, distance, cadence, laps and more. Everything at your fingertips with this low-key, all black digital training device. And fear not, it tells time, too.

The Victorinox Swiss Army Knife watch doesn’t have a tool to remove a splinter, open a bottle of wine, or cut down saplings, but it tells time like a mothereffer. Don’t be fooled by imposter pieces, unless is says Victorinox on the face, it’s not the genuine article.

The rules and requirements of Swiss law make it very difficult for any watchmaker to achieve the elite status of creating truly ‘Swiss Made’ timepieces. Among other things, they must be made of high-quality Swiss materials with the case assembled in Switzerland. SoCal tastemakers Nixon Watches have now achieved the Swiss stamp of approval and damn, it looks good.