Puma’s latest running shoe gimmick technology is called Mobium. It’s a finely tuned elasticized band built into the shoe’s outsole that ads extra bounce and stability exactly where and when your foot needs it most. The idea is that the shoe mimics the expansion & contraction of the tendons in your foot, enhancing your natural movements.
Adidas’ Boost cushioning technology is the secret ingredient in their new Energy Boost series running shoes. Boost is an ultralight, super high-rebound TPU foam used in the midsole that gives the shoes the most energy return of any running shoe on the market.
Two of Nike’s most potent proprietary materials: Flyknit & Lunarlon combine to make the virtually seamless Flyknit Lunar1+ one more amazingly light & and comfy runner in the Swoosh lineup. But don’t think it’s all float and no support: it’s also got Flywire in the upper for stability while overall minimalism of materials makes this model 80% less wasteful than the standard Nike runner. Available in February.
The Klitch is a clip that lets you hang your kicks on the outside of your bag and keeps them conveniently paired up for transport from home to the gym to the golf course and everywhere else you need to bring spare footwear.
In a world that welcomed fur-lined Crocs and 50 different styles of “toe sneakers” with open arms, this bizarre new release from Reebok, called the ATV 19+ is sure to be a hit. Featuring a monster-truck style tread with 19 bulbous “nodes”, they’re designed to provide stability on uneven terrain, like trail running or maybe walking on the moon. While the response to the ATV 19+ from shoe fiends and experts is divided, Reebok finally made a shoe that got people talking. Available February 1.
If speed freak Usain Bolt can shatter world records in a pair of Pumas, you can be sure they’ll perform for your twice or thrice weekly roadwork. Inspired by the lightweight yet super-strength of spider webs, the design of the new Bioweb Elite upper balances solid support with ventilation and an incredible strength to weight ratio for many, many miles of fun/punishment.
With sunsets dipping out early during these winter months, the increased, 360-degree reflectivity of this limited edition Nike Air Max LE collection adds function to two very fashionable variations of this shoe. One is the original Air Max 1 silhouette with a smooth, Hyperfuse upper & the other is the Air Max+ 2013, the lightest, most flexible version of the shoe to date. Both offer reflective hits for safer jogs after dark.
The new Nike Free Trainer 3.0 hits stores on January 1, just in time for you to drag your binge-bloated holiday ass out to the gym for the much-needed start to your New Year’s resolution. Hopefully Nike’s proven Free Sole, a supportive Phylon midsole, and the comfy mesh upper will kick you into gear.
Since its debut release way back in 1987, Nike has been constantly evolving their revolutionary Air Max model runner. Images of the latest re-design just hit the net, & the Air Max 2013 shows 360 air cushioning plus Nike’s Flywire & Hyperfuse materials. Available January 2013.
Nike’s Free Inneva Woven NRG blurs the lines between performance shoe design and extreme basket weaving, and we must say, we’re glad those lines are blurred. The result is an oddly appealing trainer with a Free 5.0 sole that might just pass the nightclub dress code. Source. Available late Fall 2012.