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Salt Optics Spring 2014 at werd.com
Salt Optics Spring 2014

SoCal-based Salt Optics is ready for the Spring sunshine. Their new collection of shades and prescription frames feature clean, simple designs in a variety of lens options and colors. A personal favorite.

BUY IT   $400 Also posted in Wear

The Classic Vuarnet 002 Returns at werd.com
The Classic Vuarnet 002 Returns

Stretch pants and bump skiing may have died thirty years ago but one staple of early 80s ski style has returned. Vuarnet has just re-released their model 002, the classic cat-eye shade that became their signature style. It’s a complete replica of the original, right down to the Skilynx glacier lens and molded nylon frame.

BUY IT   $350 Also posted in Wear

Persol Film Noir Edition at werd.com
Persol Film Noir Edition

Lots of younger sunglass brands have carved out a comfy little spot in the market by doing nothing but biting classic designs from Persol, the original purveyor of cool, Italian acetate frames. Next, they will copy these: Persol’s new Film Noir collection perfectly captures their classy vintage vibe in four new styles, all featuring clean lines and their 50s-era Phoenix Arrow hinge detail.

BUY IT   $ TBA Also posted in Wear

Smith Optics Archive Collection at werd.com
Smith Optics Archive Collection

Why look forward when looking back looks so good? Smith Optics agrees. They’ve just revived a classic collection of their late 70s/early 80s styles in the new Archive Collection. These are exact replicas of their original, sport-inspired frames like the cat-eye Cheetah, cops-style Delano, the Cornice, Marvine, & more.

BUY IT   $119 Also posted in Wear

Salt Optics 2013 C2 Collection at werd.com
Salt Optics 2013 C2 Collection

Current sunglass styling can be broken down into roughly 2 main themes: vintage-inspired & stupid. But southern California-based Salt Optics, being naturally averse to trend chasing, produce neither type. The clean & simple designs of their RX frames and sunglasses stand out for their sharp, sophisticated styling and high-quality optics. Above are two new offerings for Fall 2013.

BUY IT   $ Varies Also posted in Wear

SPY Optic Fold Sunglasses at werd.com
SPY Optic Fold Sunglasses

Even if you have no clue that John John Florence is the greatest surfer to come along in a generation, you’ll appreciate the clever fold-up design of his signature shades from Spy Optic. This classic Wayfarer-style frame also features Spy’s Happy Lens tech. It blocks out bad UV rays, but allows healthy, long wave blue rays to reach you.

BUY IT   $180 Also posted in Wear

Shwood Stone Collection at werd.com
Shwood Stone Collection

Spring 2013 is here and you know what that means: time to toss last summer’s fluorescent YOLO shades for something a little less Weezy. The new Stone model from Portland-based Shwood eyewear looks like a great option, it features a thin veneer of slate over birch wood plus they’ve got high-quality polarized Zeiss lenses. And those are swag.

BUY IT   $295-395 Also posted in Wear

Drift Eyewear at werd.com
Drift Eyewear

Drift Eyewear out of Chicago has got wood. Their unique sunglass designs are made with your choice of walnut, maple or bamboo bows. By using this natural, renewable resource and donating to 1% For The Planet, wearing a pair of Drift shades won’t just look good, it’ll feel good, too. So, wood you?

BUY IT   $ Varies Also posted in Wear

Toms Eyewear at werd.com
Toms Eyewear

Tom’s Shoes was built upon their One-for-One donation strategy. For every pair they sell, they donate a pair to a child in need. This charity outreach has now shoed literally millions of kids. Now, Tom’s is giving the hipsters something else to make them feel good about. Sunglasses. Buy any pair of these shades and help Tom’s bring vision to the world’s sightless and vision impaired.

BUY IT   $135 Also posted in Wear

Oliver Peoples Bernardo at werd.com
Oliver Peoples Bernardo

Ever wonder why we’re all wearing the same sunglasses? The exact same frames our dad (or even grand dad) wore? Well, Oliver People’s eyewear is looking forward instead of back by creating some new styles. The Bernardo is one of them. It features a plastic frame, keyhole nose bridge and genuine silver pin accents at the temples. They’re available in colors like Tortoise Camo and Striped honey with various lens options.

BUY IT   $310 Also posted in Wear
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