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Bremont Codebreaker at werd.com
Bremont Codebreaker

Paying homage to World War 2 era British codebreakers, this new chrono from Bremont uses actual parts from Britain’s once secretive Bletchley Park Government Code and Cipher School. The rotor of the watch is made from the wheel of an original Enigma cipher machine, while the crown is inset with a piece of pine taken from the floor of the fabled wartime facility.

BUY IT   $18,700 Also posted in Watches

Jason Markk x Footpatrol Premium Shoe Cleaning Kit at werd.com
Jason Markk x Footpatrol Premium Shoe Cleaning Kit

Jason Markk makes sneaker products like cleaners & brushes to keep your kicks looking fresh. He teamed up with London’s foremost sneaker shop Footpatrol to create this limited-edition FP X JM branded cleaning kit. It includes a 4oz. bottle of cleaner & walnut handle brush that feature custom artwork & packaging.

BUY IT   $30 Also posted in Accessories, Sneakers

Hurley Phantom Fuse2 Boardshorts at werd.com
Hurley Phantom Fuse2 Boardshorts

The newest version of the award-winning Phantom boardshorts from Hurley are sick. Like, super gnarly. Which to be more specific, means these trunks offer 4-way stretch, a soft, neoprene-lined waistband, & they’re made of recycled material. via

BUY IT   $125 Also posted in Swim

Red Wing Heritage 875 & 877 at werd.com
Red Wing Heritage 875 & 877

Most would agree that an update to Red Wing’s iconic 875 & 877 model boots would be a travesty. But this update works. All that Red Wing has done is return to the original materials: the leather and eyelets they used when the two styles were introduced over 50 years ago. The boots’ shape, sole, and upper were left perfectly alone.

BUY IT   $ Varies Also posted in Boots

Playmat Back Massage T-shirt at werd.com
Playmat Back Massage T-shirt

You changed their diapers for years, you feed & shelter them. Now it’s time for a little payback. The Playmat T-shirt features graphics on the back that look like funtown, where junior can play with cars & trains. The kid has fun & you just lay there getting a back massage. via

BUY IT   $22 Also posted in Graphic Tees

IWC Portofino Chronograph at werd.com
IWC Portofino Chronograph

With design cues taken from Italian race cars of the 1960s, the Portofino Chronograph’s 42mm case looks sporty yet classic. Nice move. And nice movement, as well. The self-winding mechanical movement is, of course, Swiss Made.

BUY IT   $6900 Also posted in Watches

Adidas Springblade at werd.com
Adidas Springblade

The new Springblade from Adidas is all about energy return. The groundbreaking design features 16 forward-angled blades made of a high-tech elastic polymer that releases energy with every step, propelling the runner forward.

BUY IT   $180 Also posted in Sneakers

Outlier Upgrade Insoles at werd.com
Outlier Upgrade Insoles

Going sockless in the summertime feels great. But it can also lead to a swampy situation inside your shoes. These buffalo leather insoles naturally form to your feet while creating a drier microclimate in your shoes. Way more comfortable, socks or not.

BUY IT   $38-48 Also posted in Shoes

Agent Smartwatch at werd.com
Agent Smartwatch

You’re looking at the smartest watch ever made. Not only will it tell you the correct time anytime, it also does all those other smart watch things like linking with your phone, and offering loads of apps to compliment your data-driven existence. It re-charges via Qi and runs 2 processors, one for high-speed wrist-computing, the other, a power-saving mode that will run the watch for 30 days without a recharge.

BUY IT   $149 Also posted in Gadgets, Watches

TAG Heuer Monaco Automobile Club de Monaco Black Edition at werd.com
TAG Heuer Monaco Automobile Club de Monaco Black Edition

The new TAG Heuer Monaco Automobile Club de Monaco Black Edition is a new watch that’s somewhat connected to another vintage TAG from the 70s, but not exactly. Unless you happen to be a major league watch dork, the complicated lineage of this watch is much less interesting than the obvious & simple fact that it’s a black TAG and it looks good. Limited to 225 pieces.

BUY IT   $8200 Also posted in Watches
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