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Breitling Emergency II at werd.com
Breitling Emergency II

The Breitling Emergency II is a Swiss-made luxury chronograph that also features a built-in dual-channel emergency satellite transmitter. When the ship sinks, the plane crashes or the summit push turns into a survival situation, this watch will signal rescue services through the international Cospas-Sarsat system, ensuring your call for help is heard. via

BUY IT   $17,000 Also posted in Watches

Lunis Reflective Crescent Windshell at werd.com
Lunis Reflective Crescent Windshell

98% of cyclists prefer to wear the approved get-up: a skintight leotard emblazoned with logos in zany colors that scream out to all within eyeshot: “I’m serious!” Riders looking for garments that are functional but a bit subtler will appreciate the efforts of Lunis Reflective, their new hi-vis windbreaker looks low-key in the daytime but at night its reflective pattern pops.

BUY IT   $161 Also posted in Bike, Light Jacket

TAG Heuer Carrera MikroPendulumS Concept Chronograph at werd.com
TAG Heuer Carrera MikroPendulumS Concept Chronograph

The award-winning TAG Heuer atelier has created some of the 21st-century’s biggest breakthroughs in watchmaking. At this year’s Baselworld Watch & Jewelry show they unveiled another: The first ever magnet-driven 100th-of-a-second chronograph. We think it looks wicked but it’ll take experts to explain the technology.

BUY IT   $ TBA Also posted in Watches

Suunto Ambit2 at werd.com
Suunto Ambit2

For cycling, running, swimming & all the other multi-sport action in your life, Suunto’s GPS watches provide data to help keep you on course. They also help you accurately estimate how late you’re going to be in hours, minutes, miles, or kilometers.

BUY IT   $400-650 Also posted in Sport, Watches

Omega Speedmaster Dark Side of the Moon at werd.com
Omega Speedmaster Dark Side of the Moon

An Omega Speedmaster is one of the most iconic, legendary and sought after watches in the world. After all, it was the watch that NASA astronauts wore to the moon.  But since there are no more NASA astronauts we must assume that Omega made this Dark Side Of The Moon edition Speedmaster for Pink Floyd fans.  The black, ceramic version of their classic chrono features a 42.5mm case size & a black cordura strap with a ceramic clasp.

BUY IT   $ TBA Also posted in Watches

TomTom GPS Sport Watches at werd.com
TomTom GPS Sport Watches

With big, bold displays & 1-button control, TomTom’s GPS Sport watches make accessing your stats & data super easy. The watches also create full-screen graphs that help you train more effectively. And for you old guys who like to know what time it is, they’ve got the clock function, too.

BUY IT   $ TBA Also posted in Sport, Tech, Watches

The Gatsby Collection by Brooks Brothers at werd.com
The Gatsby Collection by Brooks Brothers

The 1890s look popularized by Portland’s mustachioed mavens is over. This summer, the costume party jumps forward to the Roaring 20s. And, inspired by the summer’s soon-to-be-released blockbuster The Great Gatsby, Brooks Brothers is releasing a collection of retro menswear that captures the spirit of the era.

BUY IT   $ Varies Also posted in Formal

Castle Brook Tough As Hell Boot Laces at werd.com
Castle Brook Tough As Hell Boot Laces

Castle Brook’s nylon bootlaces come with a lifetime guarantee. That’s cool but who would ever use it? Like, 6 years later one of them snaps & you’re all “Damnit, I paid good money for these back in 2013.” But seriously, you can be that guy and Castle Brook will send you a new lace. Maybe two.

BUY IT   $5.99 Also posted in Boots

Foldable Japanese Rubber Boots at werd.com
Foldable Japanese Rubber Boots

Foldable Japanese Rubber BootsThese high-quality wellington boots are made in Hokkaido, Japan with a mix of real and synthetic rubber. Designed to turn the mucky, muddy business of rice paddy cultivation into a cakewalk, these boots are totally waterproof, lightweight, and fold up for easy storage in your car trunk or slipping into your luggage for travel.

BUY IT   $129 Also posted in Boots

Stance Socks NBA Collection at werd.com
Stance Socks NBA Collection

Stance makes silly socks for surfers and skateboarders. They’re also not blind to the powers of irony, so to build upon their standard styles: pot leaf, skull, rasta stripes, etc, they’ve turned to real sports. Their latest collection is an officially licensed NBA series. Featuring team colors & logos, plus photographs of legendary players like Bird, Erving, & Olajuwon you can now be literally head-to-toe in team gear.

BUY IT   $14 Also posted in Accessories
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