It can be tough to find a jacket made of high-performance outwear material without looking like Joe Granola hiker bro or a Trustafarian snowboard clown. Vancouver’s Mission Workshop brand is on it, though. Their waterproof Eiger Field Jacket is constructed of Swiss-made Schoeller C-Change fabric (think upgraded Gore-Tex) and it’s cut for life on the cold streets not just the black diamonds.
Tag Heuer’s latest chronograph creation, The Mikrogirder 2000 can break the time down to 5/10,000th of a second. This a great conversation starter for people that like to talk about watches. The fact that it’s a Tag is usually enough for the rest of us. And we can talk about other stuff.
Maybe you love your watch but the band is bogus. Instead of letting it collect dust, order up a fully custom-made Gunny Strap. Their high-quality, hand-built leather straps will revitalize the look and feel of your favorite watch. Available in a variety of different leathers, you can get yours made to the exact dimensions your taste requires. That’s right, any way you want it.
Swiss watchmaker IWC is introducing a new military-style chronograph with San Diego roots. Named for the Miramar air base and the Tom Cruise flick filmed right up the road from werd.com headquarters, this watch is as tough as our local leathernecks. Its ceramic case, titanium case back, and a whopping 168-hour power reserve make it battle proof.
Autodromo creates Swiss-Made watches inspired by auto racing. That explains why instead of numbers like one through twelve, these analog timepieces look more like speedometers and tachometers. This way you’ll know exactly when it’s time to peel out.
You were probably so mesmerized by the rugged sheen of its aerospace-grade 316L stainless steel that you didn’t notice this precision analog timepiece has no 10. Smart guys like us should still be able to figure it out though. One more thing, The T in Tsovet is silent.
When’s the last time you wore a rubber (long pause) watch? Well, Nixon’s 51-30 model is a standby for the brand—Swiss movement, stainless 51mm face—and now they’ve introduced a rubber version. Waterproof to 300mm . Strap one on, see if it feels the same.
Amazingly, the Schott Perfecto leather jacket is one product from the golden age of motorcycling that isn’t endorsed by Steve McQueen. But this slim-cut leather classic from New York’s Schott Leather is a jacket we know he’d love. Zip-front, snap collar closure, distressed top-grain cowhide. Motorcycle optional, aviator shades not included.
All the shoe brands are telling us that our bodies want a lower profile, more bio-mechanically correct running shoe. And they’ve all jumped in & started making them. Skora is an emerging brand from Portland, Oregon that is putting all their eggs in this basket and will soon unveil the results of their years of research and development.
Nobody including yourself should care that you’re never going to use Tag’s latest innovation, the first-ever 1/100th-of-a-second display. It is, however, a reason (as if you needed one) to buy that new TH chronograph.