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OMATA One Analog GPS Speedometer at werd.com
OMATA One Analog GPS Speedometer

Behold the world’s first analog GPS speedometer: OMATA One. Like all cycling computers, it tracks speed, distance, ascent and time and stores your data on internal memory. The difference is the precision analog display, developed in partnership with Seiko.

BUY IT   $499 Also posted in Bike, Gear

Nike Lunarforce 1 Golf Shoe at werd.com
Nike Lunarforce 1 Golf Shoe

Modeled after the iconic Air Force 1, Nike’s LunarForce 1 golf shoe takes a classic silhouette and outfits it for action on the links. Instead of traditional spikes, it features a raised waffle traction outsole with a midsole of cushy Lunarlon. Available in all white and white/black. Available April 1.

BUY IT   $140 Also posted in Golf

Brooks Femto Front Light at werd.com
Brooks Femto Front Light

Brooks’ compact Femto bike light has a classic looking copper housing with a bright white LED light source. It mounts to your bar or frame with a flexible rubber strap that won’t scratch paint & can be quickly removed for use on all your bikes.

BUY IT   $21 Also posted in Bike

Wahoo Elemnt GPS at werd.com
Wahoo Elemnt GPS

The Elemnt GPS computer connects to your phone via bluetooth or your home network wi-fi so you can control & program it without scrolling through sub-menus on the device itself. Works with Strava running & cycling app as well as ANT+ devices like heart rate monitors & speed sensors.

BUY IT   $329 Also posted in Equipment, Gadgets, Tech

blueseventy Thermal Helix at werd.com
blueseventy Thermal Helix

Designed for serious swimmers seeking maximum performance in cold water without sacrificing flexibility, the Thermal Helix wetsuit offers a body heat-saving Zirconium jersey liner and chest panel design that offers superior buoyancy as well as supportive flexibility for your lungs, reducing pressure on your chest & allowing you to breathe easier.

BUY IT   $850 Categories: Sport

ROKA R1 Goggle at werd.com
ROKA R1 Goggle

ROKA spent 2 years on R&D to create Rapidsight Technology, an innovative optical design that provides much-improved field of view in their groundbreaking R1 goggle. The design gives performance swimmers the ability to swim straighter, more efficiently and ultimately faster.

BUY IT   $35 Also posted in Equipment

Smith ChromaPop Goggle at werd.com
Smith ChromaPop Goggle

Increased contrast and enhanced clarity are exactly the characteristics you want in a ski and snowboard goggle no matter what the weather is doing. And Smith Optics’ ChromaPop lens technology provides exactly that by filtering light at 2 specific wavelengths, to eliminate color confusion & provide a clearer view of what’s ahead. This technology will be available in 3 tints optimized for stormy, all-around, and bright sun conditions. Older goggles will be compatible with the lenses which will be available as a standalone option. Available this Fall.

BUY IT   $70-210 Also posted in Snow

Smart Rope at werd.com
Smart Rope

Wanna feel out of shape real quick? Jump rope. Then again, wanna get in-shape real quick? Start jumping rope regularly. Smart Rope is just what it says it is, a premium-quality bluetooth-connected jump rope that tracks your jump count, calories burned, and time spent jumping. Smart Rope is available in 5 different lengths to match your height, and its available in chrome, gold, or black finish.

BUY IT   $90 Also posted in Equipment

Fimbulvetr Hikr Snowshoe at werd.com
Fimbulvetr Hikr Snowshoe

Developed by ski and snowboard pros for efficient foot-powered access to the goods, Fimbulvetr stomped into the snowshoe market with a design made for serious backcountry exploration. With unibody construction using DuPont Hytrel, a lightweight, rigid but freeze-proof plastic, a solid 3-strap binding, & ice-gripping Fenris crampons, they’ll take you right where you want to go.

BUY IT   $270 Also posted in Gear, Snow

Zero1 VICIS at werd.com
Zero1 VICIS

Fact is, the game of football can turn brains into oatmeal. Which makes that college scholarship much harder to utilize after graduation day. With that in mind, neurosurgeons & engineers at Vicis worked together to create a new helmet design that mitigates impact on the brain. The shell uses an omni-directional columnar structure to reduce both linear & rotational forces.

BUY IT   $ TBA Also posted in Equipment
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