For those who love the game of golf but know better than to take it too seriously, there’s an irreverent new brand. William Murray is the home of Bill Murray’s self-styled golf polos, button-ups, golf shorts, hats, and T-shirts. Yes, Bill Murray. Expect a revolving lineup of fun, fashionably-designed one-offs.
Nike’s latest golf technology is called Articulated Integrated Traction, an asymmetrical outsole designed to facilitate better footwork and provide improved traction through the entire swing. It debuts on the new Nike Flyknit Elite that features a Lunarlon midsole and lightweight, breathable Flyknit upper.
The Approach X40 band from Garmin is made for golf—displaying distances to the front, back and middle of the green, plus hazards, auto shot tracking & post round analysis. If you happen to do anything other than golf, it also tracks fitness metrics: steps, distance, calories burned, heart rate and activity intensity.
Modeled after the iconic Air Force 1, Nike’s LunarForce 1 golf shoe takes a classic silhouette and outfits it for action on the links. Instead of traditional spikes, it features a raised waffle traction outsole with a midsole of cushy Lunarlon. Available in all white and white/black. Available April 1.
For the development of the King LTD Driver, Cobra Golf recruited engineers from The Center for the Advancement of Science in Space (CASIS). The driver’s SpacePort design features a16g Aerospace grade aluminum dual-purpose translucent weight that can be removed to show the driver’s internal technologies.
Bigger is better. The Great Big Bertha is the latest in the Bertha bloodline, an oversized adjustable driver that Callaway claims is their greatest combination of speed, forgiveness & distance. Next Gen R•MOTO Technology creates a thinner club face & faster ball speed. A 10G sliding weight makes custom adjustments easier than ever.
Nike’s offshoot Jordan brand just introduced the Flight Runner Golf shoe, bringing the look of a Freesole-inspired Nike runner to the country club green. The shoe features a mesh upper and Flywire lacing for lightweight comfort but also provides the proven grip & stability of Tri-Lock soft spikes.
The Vapor Speed Driver was designed by and for Tiger Woods. This driver combines Nike’s FlyBeam-reinforced Covert Cavity Back design and a new Compression Channel all packed into a smaller head shape; a design that creates more stability, better launch conditions and faster ball speeds.
Endorsed by Superman/Super Surfer Laird Hamilton & designed by the founder of Bally Fitness Don Wildman, Golfboard is a hybrid blending the electric skateboard with a mountain board, a golf cart & a Segway. Powered by an efficient electric motor, this radical new golf course vehicle will carry you and your clubs like never before.
Adjustable weights on a track in the club face give Taylormade’s new R15 driver custom performance; allowing you to dial in distance, fade, draw, and stability while increasing the size of the club’s sweet spot and reducing spin. Available January 9, 2015.