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William Murray Golf at
William Murray Golf

For those who love the game of golf but know better than to take it too seriously, there’s an irreverent new brand. William Murray is the home of Bill Murray’s self-styled golf polos, button-ups, golf shorts, hats, and T-shirts. Yes, Bill Murray. Expect a revolving lineup of fun, fashionably-designed one-offs.

BUY IT   $32-75 Also posted in Sport

Nike Flyknit Elite at
Nike Flyknit Elite

Nike’s latest golf technology is called Articulated Integrated Traction, an asymmetrical outsole designed to facilitate better footwork and provide improved traction through the entire swing. It debuts on the new Nike Flyknit Elite that features a Lunarlon midsole and lightweight, breathable Flyknit upper.

BUY IT   $270 Also posted in Sport

Garmin Approach X40 at
Garmin Approach X40

The Approach X40 band from Garmin is made for golf—displaying distances to the front, back and middle of the green, plus hazards, auto shot tracking & post round analysis. If you happen to do anything other than golf, it also tracks fitness metrics: steps, distance, calories burned, heart rate and activity intensity.

BUY IT   $250 Also posted in Sport

Nike Lunarforce 1 Golf Shoe at
Nike Lunarforce 1 Golf Shoe

Modeled after the iconic Air Force 1, Nike’s LunarForce 1 golf shoe takes a classic silhouette and outfits it for action on the links. Instead of traditional spikes, it features a raised waffle traction outsole with a midsole of cushy Lunarlon. Available in all white and white/black. Available April 1.

BUY IT   $140 Also posted in Sport

Cobra King LTD Driver at
Cobra King LTD Driver

For the development of the King LTD Driver, Cobra Golf recruited engineers from The Center for the Advancement of Science in Space (CASIS). The driver’s SpacePort design features a16g Aerospace grade aluminum dual-purpose translucent weight that can be removed to show the driver’s internal technologies.

BUY IT   $459 Also posted in Sport

Callaway Great Big Bertha Driver at
Callaway Great Big Bertha Driver

Bigger is better. The Great Big Bertha is the latest in the Bertha bloodline, an oversized adjustable driver that Callaway claims is their greatest combination of speed, forgiveness & distance. Next Gen R•MOTO Technology creates a thinner club face & faster ball speed. A 10G sliding weight makes custom adjustments easier than ever.

BUY IT   $450 Also posted in Sport

Jordan Flight Runner Golf at
Jordan Flight Runner Golf

Nike’s offshoot Jordan brand just introduced the Flight Runner Golf shoe, bringing the look of a Freesole-inspired Nike runner to the country club green. The shoe features a mesh upper and Flywire lacing for lightweight comfort but also provides the proven grip & stability of Tri-Lock soft spikes.

BUY IT   $ TBA Also posted in Sport

Nike Vapor Speed TW at
Nike Vapor Speed TW

The Vapor Speed Driver was designed by and for Tiger Woods. This driver combines Nike’s FlyBeam-reinforced Covert Cavity Back design and a new Compression Channel all packed into a smaller head shape; a design that creates more stability, better launch conditions and faster ball speeds.

BUY IT   $400 Also posted in Sport

Golfboard at

Endorsed by Superman/Super Surfer Laird Hamilton & designed by the founder of Bally Fitness Don Wildman, Golfboard is a hybrid blending the electric skateboard with a mountain board, a golf cart & a Segway. Powered by an efficient electric motor, this radical new golf course vehicle will carry you and your clubs like never before.

BUY IT   $6500 Also posted in Sport

Taylormade R15 Driver at
Taylormade R15 Driver

Adjustable weights on a track in the club face give Taylormade’s new R15 driver custom performance; allowing you to dial in distance, fade, draw, and stability while increasing the size of the club’s sweet spot and reducing spin. Available January 9, 2015.

BUY IT   $429 Also posted in Sport
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