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Rapha Helmet at werd.com
Rapha Helmet

Rapha is unique. They’re one of the few cycling brands producing gear that’s not awash in fluorescent colors and covered with oversized logos. Quite the opposite. Their premium-quality gear is defined by simple, functional design and understated styling. Their new helmet is lightweight & aerodynamic and features MIPS, an industry-leading technology that protects your brain from traumatic injury in certain types of impacts. Available in black, white, chartreuse and a special edition helmet available exclusively for Rapha Cycling Club members (shown).

BUY IT   $270 Also posted in Sport

Hedon Cortex Bike Helmets at werd.com
Hedon Cortex Bike Helmets

London-based Hedon Workshop specializes in high-quality helmets with retro designs & styling. The Cortex is their cycling model. It is a smooth, carbon fiber shell trimmed with genuine calf leather & Cool Max anti-bacterial washable cushion padding. Available in 14 different gloss & matte finish colors.

BUY IT   $250 Also posted in Sport

Rapha + Apidura Bar Pack at werd.com
Rapha + Apidura Bar Pack

For day-long rides and variable weather, a bar pack like this one from Rapha & Adipura can mean the difference between a good time and a hell tour. At 9-liters, this pack is big enough for those key essentials. It’s also durable, reflective, & easy to attach.

BUY IT   $130 Also posted in Gear, Sport

BMW Cruise M Bike Limited Edition at werd.com
BMW Cruise M Bike Limited Edition

Borrowing design cues and the factory Long Beach Blue paint color from the M2 Coupe, BMW’s limited edition Cruise M Bike is an aluminum frame city bike with front suspension, a 30-gear drive system & hydraulic disc brakes. It will look good in the bike lane & hanging in the garage beside your 4-wheeled Beemer. Available now at selected BMW retail partners.

BUY IT   $1,585 Also posted in Sport

OMATA One Analog GPS Speedometer at werd.com
OMATA One Analog GPS Speedometer

Behold the world’s first analog GPS speedometer: OMATA One. Like all cycling computers, it tracks speed, distance, ascent and time and stores your data on internal memory. The difference is the precision analog display, developed in partnership with Seiko.

BUY IT   $499 Also posted in Gear, Sport

Brooks Femto Front Light at werd.com
Brooks Femto Front Light

Brooks’ compact Femto bike light has a classic looking copper housing with a bright white LED light source. It mounts to your bar or frame with a flexible rubber strap that won’t scratch paint & can be quickly removed for use on all your bikes.

BUY IT   $21 Also posted in Sport

Rapha Pro Team Shadow at werd.com
Rapha Pro Team Shadow

Using a pioneering stretch-woven fabric, Rapha has developed single-layer foul weather cycling gear that sheds rain and blocks wind while allowing excess heat to escape. The race-fit Shadow jersey & Shadow bib pant have been tested & approved in all kinds of conditions by the elite riders of Team Sky.

BUY IT   $ Varies Also posted in Sport

Sondors Electric Bike at werd.com
Sondors Electric Bike

The sub-500-dollar Sondors Electric Bike is set to be the most affordable E-Bike on the market. Available in both a fat tire & narrow tire model, the bike’s Li-Ion powered 350W electric motor will hit top speeds of 20MPH with a 50-mile range.

BUY IT   $499 Also posted in Sport

Fabric Chamber Multi-tool at werd.com
Fabric Chamber Multi-tool

Designed for on-the-fly bike repairs, this pocket-size multi-tool features 6 double-ended bits & offers 13 functions: 2mm, 2.5mm, 3mm, 4mm, 5mm, 6mm, 8mm, SL3, SL5, PH1, PH2, T10, & T25 all encased in its smooth metal case. Choose from either a fixed head or reversible ratcheting version.

BUY IT   $50-60 Also posted in Gear, Tools

Wahoo Fitness ELEMNT GPS Bike Computer at werd.com
Wahoo Fitness ELEMNT GPS Bike Computer

The ELEMNT from Wahoo Fitness is the most fully connected & easiest to use GPS bike computer on the market. It uses Bluetooth 4.0 and ANT+ dual-band technology to pair seamlessly with all your cycling sensors. It tracks speed, cadence, & power, feeding the data to a companion app for programming all your ride goals & metrics as well as instant sharing.

BUY IT   $330 Also posted in Sport, Tech
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