As classic junkfood snacks like Twinkies and Ding Dongs—unchanged for generations—slide into obscurity in the age of energy drinks, it’s cool to see the old-timey Cracker Jacks get a marketing makeover. The update to Cracker Jack’d includes a hefty dose of caffeine to spice up new flavors like Spicy Pizzeria, Cheddar BBQ, & Cocoa Java. That’s right, caffeine Cracker Jacks. How’s that for a prize?







