Adidas Drops NFC-Enabled Official World Cup Game Ball at werd.com

Adidas Drops NFC-Enabled Official World Cup Game Ball

Posted in Equipment and Sport

Paying tribute to the host nation of the 2018 FIFA World Cup, Adidas has released an official game ball with a design that draws inspiration from Russia’s urban landscapes. It’s a thermally bonded ball with a seamless surface for pinpoint accuracy and low water absorption. It’s also embedded with an NFC chip that lets you unlock exclusive content on your smartphone.