Fitbit just unveiled the Blaze, its new generation smart fitness watch. With its color touchscreen Blaze looks a lot like Apple Watch. It’s got its own OS & tracks everything from running to cycling to basketball. It offers five-day battery life, connected GPS & a PurePulse heart monitor. It provides call, text & calendar notifications & is compatible with more than 200 devices. A variety of custom styling options, accessories & various bands are available with more on the way.