What the hell is this beauty? Well, the simple answer is that it’s a late-60s Ford Bronco. However, it’s been completely re-imagined by the Los Angeles-based custom craftsmen at ICON. Founder and front-man Jonathan Ward & his crew take old school donor SUVs like Jeep CJs and Toyota FJs and transform them into modern monsters, complete with serious power, performance, chassis, and body upgrades.
Ward offers us his own explanation of the ICON approach, “ICON, at our core, is all about revisiting vintage transportation in a modern context. We’re also part of a resurgence in American design and manufacturing, hell bent on reviving classic American craftsmanship and industrial design quality, in detail.” And when he says detail, he’s not kidding. The ICON Bronco boasts Ford’s new 5-liter Coyote Mustang motor and a whole raft of fully custom features from bumper-to-bumper.
The design for the ICON Bronco also included the input of a team of 10 designers from Nike who took their expertise in reviving classics into a whole new realm of collaborative creation. You want one, right? Okay then, just do it.